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    Objective was to create a business system. I chose the name Grounded Owl to represent a young and hip coffee shop. Target audience would be colle… Read More
    Objective was to create a business system. I chose the name Grounded Owl to represent a young and hip coffee shop. Target audience would be college students, specifically Uptown 'hipster' folk. Project was expanded to include promotional items such as buttons, a magnet, and a mug. Read Less
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Grounded Owl
Coffee Shop Branding
Goal of project was to create a business system. We chose the name Grounded Owl to represent a young and hip coffee shop. Target audience would be college students, specifically Uptown 'hipster' folk. I expanded the project a bit to include promotional items such as buttons, a magnet, and a mug.