From the ground up, working closely and quickly to brand a tutoring company
After a conversation about her business goals, key personality traits she wanted for her brand, what she wanted to communicate with her site and logo, etc., we sat down and started exploring visual representations.
We pretty quickly honed in on this direction for her logo, and then her business cards, and then her site. She was delighted and re-energized by the breath of life we put into her brand.
We later redesigned her business cards and also put together a quick flyer design. This has been a satisfying quick-and-dirty project.
The site is live at lexiconacademics.com.