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    Pro-bono freelance project to save a new pet store startup from its owners.
A previous client was working with business partners who had "friends who did design". I thought logos and store names they were coming up with were left a lot of room for improvement, so I offered my services pro bono for a quick project.

I fought hard for "The Pet Shop" over any attempt at a clever but ultimately limiting play on words. To bolster my argument, I designed a matching simple, strong design. This is where I quickly ended up.