MEGA TV—REDESIGN & IDENTS
On Air Redesign for the Greece TV station MEGA TV.
The promo package includes idents, lower thirds, corner bugs, presenters, sponsoring frames, time table boards — all based on the idea of the magic TV frame.
The first step was to find and define the new 'corporate motion' for the Station ID which feels graphical and modern. We wanted the colorful particles to flow with its behavior and also to float from the 2D painted frames of the life-action into a 3D space.
"Mega becomes a public stage, a TV frame which is projected into the space. The 2-dimensional perception becomes a real life experience. We wanted to send out an impulse of Mega being there and displaying the positive spirit in the environment." —Velvet Mediendesign
—Animation, Art Direction, Look Development, Compositing
—Adobe After Effects, Trapcode Particular
Client: MEGA TV Greece
Creative Direction: Matthias Zentner, Thomas Wermbacher
Production: Velvet Mediendesign GmbH
Producing: Oliver Loessl
Art Direction, Animation, Compositing: Daniel Schmidt
Design: Monika Rohner, Stefanie Hartmann
Flame/Online (Lifeaction): Andreas Rathmacher
Nuke/Retouch: Rayk Hemmerling
Editing: Jochen Kraus, Flo Höger