During the design and development of the "He Is The Gift" Campaign I worked closely with the designers to create and develop an experience that would not only appeal to the public but be workable and maintainable from a development side. In English, Spanish, and Portugese we released a fully responsive site just in time for the holidays. A Social Push was used to promote the site and get people involved with sharing the message.
He Is The Gift Campaign has been one of the most amazing and successful Christmas campaigns to date. To change the spirit of Christmas from one of monitary value the Mormon.org team had to create an environment that in stark contrast revealed what "we" have made Christmas to be instead of what it should be.
Watch the Video that set the stage for the website and the message that is Christmas.