STADA INNOVATION IS ADAPTED TO IT. STADA is a pharmaceutical believes that a better world, with more health and life possible. Therefore, since 1895 their goal has been to innovate to develop drugs tailored to the needs of each individual product. With over 500 developed drugs, STADA offers personalized service to every pharmacy. Ensures individualized service and logistics, and a training program adapted to grow with its customers. This effort to adjust and closer to the needs of pharmacies, its direct customer, through continuous innovation comes the claim: Because innovation is fit you. The print campaign itself is a clear reflection of the essence and intent of STADA. Where the tools available and their client (pharmacies) join to become the protagonists. All in a minimalist and conceptual to highlight clearly the goal of the campaign, without departing from the visual parameters helfcare world atmosphere. From here we convert the tools with which STADA helps pharmacies symbol par excellence of pharmacies, the cross. A clear, straightforward and simple message. Creative Director and Art direction: Giorgio Scazzocchio Photography: Raul Ortega Retouching: Retocat copy: Carlos Rica Agency: Igriega Communication http://www.stada.es/adaptarseati Read Less
