Generating Online Buzz
Creating Exposure for a New Product
Creating Exposure for a New Product
Creating interest typically involves having a meaningful story to tell. This press release I wrote and distributed through various partner channels was picked up by numerous online and media outlets. We were able to leverage the relationships we had developed over time and generate significant online buzz for a new solution by featuring an early success story.
Within three days of issuing this press release traffic to our corporate Web site increased by 300% and numerous new leads were provided to the sales team as a direct result of this effort. The story was pushed out through every channel at our disposal including our business partners, corporate Web sites, social media channels, e-blasts, direct mail and press outlets. The examples below include the original press release as well as a few of the online media outlets that picked up the story.
