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DIRECT insurance - Car thieves - viral campaign

Viral campaign for DIRECT - online insurance company.
 
Built on simple fact car thefts are getting quicker and easier, we created a buzz about the topic. We published several videos showing how easy it is to steal a car using bizarre tools such as toilet plunger, electric paralyzer, tv remote control, neodym magnet, or anal dildo. The response was outstanding: our videos in all got over 5 000 000 views, all media catched on the topic, even national tv reported about the videos in main news broadcast. At the peak of the interest we branded the videos and signed them with a line saying: ITS REALLY EASY TO HAVE YOUR CAR STOLEN BUT ITS EVEN EASIER TO HAVE IT INSURED.
How to steal a car using toilet plunger
How to steal a car using electric paralyzer
How to steal a car using strong neodym magnet
How to steal a car using tv remote control
How to steal a car using anal dildo
Reaction of Jablotron Alarms. Czech car security systems producer couldn`t resist to react on the spreading panic caused by our videos.
DIRECT insurance - Car thieves - viral campaign
Published:

DIRECT insurance - Car thieves - viral campaign

Viral campaign for Direct - online insurance company

Published:

Creative Fields