Got the chance to work with Saatchi & Saatchi (M) on a pitch recently on Astro Raku. Why Raku? Raku is a localised representation of “personalized radio” through the use of combining the words “Radio” and “ku” - Raku. Although traditional radio isn't a very personalized experience though its nature of broadcast, digital radio has the ability to cater to each listener in a personalized and unique experience for each individual through its ability to provide a large amount of radio stations. Long story short, it is Malaysia's first version of Spotify :)

Came out with the idea of having attitude-ish & festival-ish icons as background to visualize the lifestyle and easy usage of this app. The headline is the main focus projecting one's own taste to give the idea how Raku could give you personalize playlist.