Kona developed a social media campaign around their followers on Instagram. The campaign allows for Kona Ice customers to enter in with just taking a photo & using #kona #celebratelife.
From there it is a surprise & delight program. Kona Ice direct messages the best photos & awards them with a FREE t-shirt. Following that they are also entered in to winning $500 cash for themselves & $1000 to donate to any organization of their choice.
The Making Of
A collaboration from Kona Ice Kreative