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    Emma Lee, Art Director. Objective: The purpose of the project was to raise awareness for bees, because if all bees disappeared from earth, we wo… Read More
    Emma Lee, Art Director. Objective: The purpose of the project was to raise awareness for bees, because if all bees disappeared from earth, we would only have 4 years left to live. Target: The campaign will be placed in supermarkets such as, Trader Joe's and Fresh Market. Strategy: Increase awareness for dying bees. Insight: Honey bees are dying, which means many of the produce we eat will vanish. Solution: In store campaign that will drive people to join and help bees by planting seeds at home and acknowledging the issue. Skills Demonstrated: Concept, Strategy, Typography,Aesthetics, Imagery, Simplicity, Use of color Credits: Emma Lee: Art director, Copy writer, Concept development, Visual development, Layout design Read Less
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Emma Lee, Art Director.
 
Objective: The purpose of the project was to raise awareness for bees, because if all bees disappeared from earth, we would only have 4 years left to live.

Target: Anyone who walks into a supermarket, like parents. 
 
Strategy: Increase awareness for dying bees.

Insight: Honey bees are dying, which means many of the produce we eat will vanish and we won't have food anymore.

Solution: In store campaign that will drive people to join and help bees by planting seeds at home and acknowledging the issue.

Skills Demonstrated: Concept, Strategy, Typography,Aesthetics, Imagery, Simplicity, Use of color

Credits: Emma Lee: Art director, Copy writer, Concept development, Visual development, Layout design