Cairy
Executive Summary
Cairy, provides a tasty alternative into a healthy lifestyle. But beyond that, we focus on the well-being and health of all individuals. We take an in-depth look at the consumption of dairy products and what negative effects they have on our bodies, and we then offer up alternatives to benefit our customer, and this new found health they are pursuing.
We emphasize the importance of health by taking a different approach to eating and living right. Our main objective is not to change our whole diet but to start at one segment, particularly dairy products. Dairy products provide many health benefits, some of that include high-quality protein, vitamins A, D, & B-12 as well as phosphorus, magnesium, potassium, zinc, calcium and some others, but what do we know about the negatives? The dairy aisle has more negatives than is presented and the benefits of dairy products are not at all what is it made out to be. Milk and other dairy products provide a great amount of cholesterol and saturated fat and these can lead to greater health risks in the future.
Understanding the risk of dairy products is essential and the people here at Cairy want to provide you with the best understanding to why we must move from ‘standard health requirements’ to these new positive alternatives.
Benefits Vs. Negatives
Lets take a look specifically at milk. There is a higher risk of cancer that is linked to the consumption of dairy products due to findings in cow’s milk. We also have lactose intolerance, where it is not recommended to consume milk for it causes gastrointestinal, distress, diarrhea, and flatulence. Other findings include contaminants in milk ranging from hormones to pesticides due to what is consumed by the cow the, in which the milk is coming from. Another main concern is the effect of dairy consumption in infants, where it poses a higher risk of diabetes, obesity and heart disease. Although dairy products include a few things beneficial to the body, we bypass all the negative effects and don’t realize there are many healthy alternatives, without all the drawbacks!
This is where Cairy comes into play. We not only provide alternatives, but we also educate our customers on what they need to consume to replace the vitamins and minerals that are now missing in their dairy-less diet.
Alternatives
Many different types of food provide the same nutrients, and many even do it better than your normal dairy products. Lets take calcium intake for example. One of the main reasons we consume an average of 2-3 cups of milk a day is to get the “needed” amount of calcium in our systems, right? But that is a myth! Yes calcium is needed in our bodies, but calcium reaches a certain threshold. Obtaining more than 600 milligrams of calcium per day does not improve bone integrity, so all of these glasses of milk are unnecessary! Since calcium can also be obtained through certain exercises and the intake of beans, leafy green vegetables, such as kale and broccoli, allowing us to get our daily dose of calcium without any of the dairy drawbacks!
Looking back to milk, we see many different variations. From soy, to skim, to coconut, and even almond milk. They all provide different nutrients but can have a better effect on your body. At Cairy, this is what we specialize in. Our products are substitutes; an alternate route that allows us to educate our customers, and provide a healthy, well-balanced diet, without the drawbacks of dairy products.
Cairy, will not only provide you with substitute alternatives, but it will also be a movement to better understand what we eat as humans. Half the time we don’t know if what we consume is actually healthy for us, so let’s take a step forward in achieving a life that is healthy and sustainable. Here we offer;
‘Caring for your body through dairy substitutes’
Our company is one similar to a grocery store, but it is only for dairy alternatives. We will have an online delivery service catered to our consumer’s wants and needs. Providing an easy scheduling and delivering service, we will deliver all of your dairy substitute needs, from milks, to cheeses, to butters. Beyond just direct substitutes, we also offer foods that can fill your vitamin and mineral needs, such as the fresh kale, broccoli, etc. We want our consumers to understand what they consume daily and the importance of living healthy.
Defining different
In order for differentiation in the market place, we will provide unique insights to promote a healthy life. Our goal is that, a healthy lifestyle that does not only come from eating right, but also focusing on our bodies and the importance of taking care of it.
Cairy is providing a service that caters to our bodies.
*Dietary Facts à online, we will have a complete breakdown of the health benefits of the food provide. We will also illustrate what products are the proper alternatives for each dairy product.
*Classes/Exercise à Picking Cairy as an alternative to a healthier life, we will partner with a local fitness center in order for our consumers to take this healthy lifestyle a step further. We will do a rewards program that will allow consumers to join classes at lower rates. Partnering with a local fitness center will help consumers target their bodies, not only by changing dietary consumption but also understanding that health is more than what you eat.
*Our consumers will be updated with healthy living / fun fitness activities in their local communities à Just like we provide facts on all of our products, we will also provide our consumers with ways to get involved and continue this pursuit of a healthy body. This will let our consumers know that they can better their bodies and minds outside of Cairy. Doing this will build a whole community around our brand and will self-promote throughout the community.
*Personally catered to you à Our consumers will have their orders delivered directly to their house, and they can order whatever they want. It is essentially having a healthy, dairy alternative grocery store delivered to your front porch!
*Sustainable truck delivery service à our services will be different than most. We come to you and provide you with convenient and efficient services when you need them.
*Delivering in old style milk jars and packaged foods with no preservatives à Each unique alternative is packaged with care and are fresh daily. Every item packaged will be done the day of delivery.
*Blogging of experiences in regards to new alternative. America loves its dairy, so many will not agree at first, but we plan to utilize testimonials to help convert those milk lovers!
Healthier living with a great taste
Target Market
We focus on targeting those in pursuit of a healthy lifestyle. Our main target market is Middle Aged Women, who want to live a healthy and sustainable life. We believe that Middle Aged Women would be our best target market due to the fact that they tend to be the most health conscious. Word can also travel quickly around a community of Middle Aged Women, and who better to start our children off young and healthy than their mothers?
Promo and Advertising
HOW WE WILL REACH OUR MARKET
1) Healthy starts with new. We will promote a new life by planting seeds around areas that will be marked with our logo representing care and a new life. Each consumer will also receive a seed to be planted at home that will embark this new sustainable life that they have started. This will not only promote our business, but give our consumers a vested interest in the movement.
2) As stated before, we will be partnering with a local fitness center in hopes to increase the awareness and motivation of a healthy and sustainable life. Active members using the alternatives at Cairy will be given access to the fitness center. We want the members of Cairy to engage with others outside of Cairy. You will not just get access to the fitness center but also special classes focused on your needs and areas you want to target. For those who are not a part of Cairy, they will have a chance to experience this as well. You will be allowed to bring in 2 guests into each class you attend. This allows you to share experiences with those apart or not apart of Cairy. We hope this will educate the unknowledgeable and gain new members.
3) It all starts with knowledge; just like we must do with understanding the negatives of dairy products we must understand what harms the environment we live in. Sunday alternatives will be focused on green initiatives, from collecting cans, focusing on recycling bins around the neighborhood and even volunteering for community cleanup in forests, beaches and parks. Living a sustainable life is not always just about your own health, but it is also about the community you live in. So Cairy will do these Sunday alternatives that require protecting our natural habitats and surround communities, we save ourselves we save the community.
a. Showcasing our Sunday alternatives will be done through the use of the media. Taking before and after photos of each project will provide support and engagement from the community. It will allow us to present the importance of keeping our environment clean and safe. This will be placed on Cairy’s website and can be shared through all platforms of social media.
b. We want to make our mark to a sustainable life, in our bodies and our communities. With the use of social media we will create a campaign behind Sunday Alternatives; “Healthy Hearts Help" where our community at Cairy and communities/people outside of Cairy will represent their good deeds by holding up our symbol and sharing it with the world. (Our symbol is simple: you must create a heart with your hand and place that against your own heart, standing against the place/event you have helped out at that benefits the community in a sustainable manner.
4) Testimonials/blogs. Also part of our website we will provide a community engagement platform with discussion of new ideas or facts that could benefit new or old alternatives we have at Cairy. This will be a place where our community can share their story, ideas, volunteer work and all the facts that will benefit us all.
