7-Eleven`s Frozen Yogurt
Our goal was to transform 7-Eleven´s Frozen Yogurt into a distinct
and highly recognisable sub-brand in the 7-Eleven brand portfolio.
We wanted the brand to communicate a feeling of joy and carefreeness.
We chose a playful color palette combined with a logotype
inspired by the shapes in the product. 
The Norwegian people embraced this concept with open arms,
and the sale of Frozen Yogurt skyrocketed in the summer of 2014. 
Product photography: 
Billy Bonkers