7-Eleven`s Frozen Yogurt
Our goal was to transform 7-Eleven´s Frozen Yogurt into a distinct
and highly recognisable sub-brand in the 7-Eleven brand portfolio.
We wanted the brand to communicate a feeling of joy and carefreeness.
We chose a playful color palette combined with a logotype
inspired by the shapes in the product.
The Norwegian people embraced this concept with open arms,
and the sale of Frozen Yogurt skyrocketed in the summer of 2014.