THE PROJECT
Goal
Brand development "from scratch" for an online-business industry with the strong gaming moment of involvement with bonuses & lend-to-a-friend features, in-out payments system, own bonus currency system and own ATM industry in the progress. There is also a strong customer-oriented support/involvement that is based on the partial money compensation for each product you buy within this system (from food to expensive watches and even cars).
Development
Development
Baobab ADV
Art-direction: Eugene Berchy
Creative development & design: Vladimir Lisin
Creative development & design: Vladimir Lisin
Concept
It was decided to take a spin top as the main symbol axis for the project. Colorful but strong with it's contours — spin top is definitely to be associated with the "merry-go-round" symbolism and the "money-go-round" as it's derivative but is also have a serious banking-alike feeling.
Advertising slogans are also were developed in the process:
— Don't let your money get bored.
— LiveGlobalMoney. Money-go-round.
— LiveGlobalMoney. Money-go-round.
— Money to be playing with.
LOGO
Logo adaptation for the special usecases: icons, internal currency indicator, ATM-dedicated design.
BRANDING
Documents pack, ID-cards, user bonus cards.
ATM stations branding and integration.
Billboard design with the alternative slogan from the client "Your internet-reality"
All rights reserved. All logos, slogans, patterns and style features are the property of their respective owners.
Baobab ADV © 2011
