Concept work done whilst at WWC for Hyundai. The idea was to create an online navigation system that would be universal throughout all the different Hyundai vehicles and makes use of YouTube navigation to allow the user to explore the car and certain aspects of the vehicle which interests them. The very talented Rudolf Janse van Vuuren brought it to life.

 

Standardise the look and feel throughout the product videos; shoot all the vehicles indoors under beautifully controlled light and lastly a single female voice over. All in order to create an online brand language, which would be eventually, be identified by the obvious brand marks.