To promote Nestle's Country Fresh ice cream flavours in-store. Elements were developed to brand the entire in-store promotion. From a ice cream trolley; tray; aprons for the promoters to give away gifts like shopping-list pads.
Concept: Highlight the heritage of Country Fresh ice cream and trigger nostalgia for old-style ice-cream parlours.
NB: Logo's and brand colours were provided by Nestle, and they own all rights. Illustrations made to use for this project are my own.