This work was produced for London based design agency Jump Design & Direction.
I was asked to work on On Screen Presentation OSP for ITV's flagship morning breakfast show. Daybreak has a long and established presence on breakfast TV in the UK albeit in different guises and branding exercises over the years, this approach marked the return of sun, ever present in the early years of the shown under the GMTV brand.
The client's brief was news centric, less of the features and magazine lifestyle content and more of a US morning show feel with news immediacy, the lighter elements of the show would air on the Lorriane segment, a very popular presenter with viewers, always vibrant, pleasant and positive. Her show would cover fashion, celebrity, food and interviews.
The kit provided consisted of Looping bkgs, name supers, bug, clock, 2way DTL captions weather and papers.
I was asked to work on On Screen Presentation OSP for ITV's flagship morning breakfast show. Daybreak has a long and established presence on breakfast TV in the UK albeit in different guises and branding exercises over the years, this approach marked the return of sun, ever present in the early years of the shown under the GMTV brand.
The client's brief was news centric, less of the features and magazine lifestyle content and more of a US morning show feel with news immediacy, the lighter elements of the show would air on the Lorriane segment, a very popular presenter with viewers, always vibrant, pleasant and positive. Her show would cover fashion, celebrity, food and interviews.
The kit provided consisted of Looping bkgs, name supers, bug, clock, 2way DTL captions weather and papers.
A condensed animatic of the OSP, this once approved is laid out and sent to the very capable in-house VizRT team at ITV for build and testing,
Demonstrating Bug/Clock/2 line super/Coming up stack and Competition stack.
A stack metaphor was used in the execution and held consistently throughout, naturally one or two elements would appear at any given time, this is just to demo the concept.
Demonstrating Bug/Clock/2 line super/Coming up stack and Competition stack.
A stack metaphor was used in the execution and held consistently throughout, naturally one or two elements would appear at any given time, this is just to demo the concept.
I tried to incorporate an analog and digital clock into the bug, something always attractive in the grace and movement of analog, and this was my take on it, Digital was essential as viewers time their schedule according to train and travel timetables.
