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    Neither the most traditional nor the one and only. Not the greenest, not the most golden. No king and certainly not a pearl of nature¹. Mittelmaß… Read More
    Neither the most traditional nor the one and only. Not the greenest, not the most golden. No king and certainly not a pearl of nature¹. Mittelmaß does not need superlatives. It’s a beer as any other. Water, malt and hops². Nothing else. Does advertising influence the character of a beer? Probably not. But it affects your imagination. So shouldn't beer preferably be liked by its taste, instead by its description? To not manipulate this taste, Mittelmaß (english: »average«) defines itself with understatements and allows space for a personal and individual impression. ¹ German beer advertising slogans ² ingredients of beer, as it’s defined in the German purity law Read Less
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Neither the most traditional nor the one and only. Not the greenest, not the most golden. No king and certainly not a pearl of nature¹. Mittelmaß does not need superlatives. It’s a beer as any other. Water, malt and hops². Nothing else.
 
Does advertising influence the character of a beer? Probably not. But it affects your imagination. So shouldn't beer preferably be liked by its taste, instead by its description? 
To not manipulate this taste, Mittelmaß (english: »average«) defines itself with understatements and allows space for a personal and individual impression.

¹ German beer advertising slogans
² ingredients of beer, as it’s defined in the German purity law