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    Self Initiated. The goal of this project was to design a logo and package for an all natural apple cider company. My biggest hurdle to overcome w… Read More
    Self Initiated. The goal of this project was to design a logo and package for an all natural apple cider company. My biggest hurdle to overcome was breaking my style of minimalism. While a minimalist design can look good on packaging, It's not really going to sell a product like juice. It has to compete with dozens of other packaging on the same shelf that are using imagery to entice the customer buy. My solution was to create a package that was visually authentic, with hand lettering, and traditional typography. I also used hand crafted materials like wood and paper to add to that sense of authenticity. I then added a warm glow, and apples to make it look inviting and delicious. Read Less
    Published:
Hidden Orchard Apple Cider is a refreshing, all natural Apple Cider with a lot flavor, and enormous health benefits. Hidden Orchard's blend of  apples is the perfect balance between sweetness and tartness. It's only ingredients are the 6 different varieties of apples that are pressed to create the Cider. After being pressed, the Cider is filtered, and flash pasteruized to kill any bacteria. The Cider is then packaged in our bio-degradable carton to be shipped out to your local food market.
 
 
Front and back
Front and back mockup
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