Overview:
DGB is the technology based lifestyle brand. With a wide range of budget friendly, and good quality products like Power Banks, Bluetooth Speakers, Mouse, Laptop Tables, Laptop batteries, Laptop protection Kit, Screen Cleaners, Air Diffusers, Toners, Barcode Readers etc. they have presence across all e-commerce websites.
Challenge:
The previous logo of DGB was the identity of the company for 4 successful years. Now, with increasing competition and Brand Expansion, the redesigning of logo, was essentially needed. The company was looking forward to become one of the leaders in market, and thus, required to have an elegant, powerful and sophisticated logo.
Right from the beginning, the client wanted to incorporate a bee in their logo. We suggested to have it as a mascot instead!
Social/Digital branding communications
