A concept campaign that deals with an age old problem in India, getting people to believe in the invisible power of sport. The Indian mindset towrds sport, as a career or even as a serious passion is still very tradtional. The possibility of being a sportsman or an athlete is still scoffed at, despite the slowly spreading shift in attitude. Children are discouraged from persuing a sport after college or even high school as parents dont see a real end point, i.e. a solid career for life.Text books take priority and we look to change that mindset because sport shapes not only the body but also one's character.
The Manifesto
Concept Cricket Campaign for the World Cup
This the concept for the ad that would be released if India won the world cup. The preludes to this ad tie into the final creative. The above adcepts would be released throughout the duration of the world cup.
This adcept would have been released if India had crashed out of the World Cup.
