Branding Zoom 2011
Decathlon Central Design Department is an internal design agency that support all Decathlon brands in their creative requests & need.
The team realize periodically trends research in color, material, process and branding strategy to inspire sport designers in their daily creations.
The Branding zoom explores the most relevant trends in Brand Identity and Logo design.
Outcome
The Branding Zoom is composed by four main sections:
• STRATEGIC TRENDS Definition of the main emergent branding trends.
• LOGO TRENDS Presentation of the graphic trends in logo design.
• PRACTICAL APPLICATION Concrete translation of some strategic and visual trends to a specific case : Oxelo brand.
• CONCLUSION Summary of the future prospects and evolution in Branding field in the section WHAT’S NEXT
The study is a strategic tool and guide for each Decathlon passion brands to help design team in the definition of their own strategy in global design matter. Contents are issue from the analysis and the selection of several design sources such as Future Brand, Interbrand reports, Future Concept Lab.
