First, I sketched out a couple ideas for the initials JLR on a blank sketchpad. Once I decided upon one that worked, I erased and redrew it until it was more refined.
Next I took it to Adobe Illustrator and Created the basic shape. I used a few color swatches to get an idea for the colors the client might be interested in by creating a grid of possible color palettes.
I make a dark and light version of the logo with the brand name and subtitle below using Minion Pro and Seravek typefaces.
Finally, I created an "unraveling" logo animation in after effects.
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