This was my submission into the 2015 Adelaide Fringe Festival's Poster Competition. The Design Brief called for designers to come up with a poster design that communicated the idea "Experience Something New". Using this phrase as my inspiration as well as the ideology behind a fringe art festival, I created 1 poster composition with 3 color variations. The composition was meant to communicate a new experience, every day of the festival, annoted by a different illusional graphic in each square of the design. The squares themselves represent the 30 days that the festival takes place within.
