Greg Goins's profile

Frozen Type - Univers 65

The design started with Adrian Frutiger's Univers 65 Oblique, which was modified in response to the brutalist architecture of Paul Rudolph. This customized character was mounted, hand-cut and frozen.
The frozen form was then melted by hand with warm water.
The final photo was composed for squre format, for an instagram based voting competion.
The final "E" won the competition, voted on by design alumni and faculty at my university. 
 
Additonal photography thanks to: https://www.behance.net/justanotherbadartist
Frozen Type - Univers 65
Published:

Frozen Type - Univers 65

An entry in a class competition to design a custom letter. I was assigned "E," and drew a custom version of Universe 65 Oblique. I hand-cut and f Read More

Published: