Brief
Today, it is often difficult to ensure food safety, which means the quality and the sustainability in the production and in the sale of food. At the same time finding the right balance between agriculture and natural resources is extremely complex.
We must promote a behavioural change through nutrition education and information campaigns. There is an urgent demand for changing the food system to ensure better nutrition.
The challenge of biodiversity
The maximization of agricultural production and the demand for always available products led to the spread of non-native crops, chemically treated or genetically modified.
The importance of seasonality and of local crops can be reaffirmed by the final consumer: actions and behaviours towards this claim are the challenges that creative people are called to tell.
Concept
The aim of the work is to stimulate viewers to question about the origin of the food they buy.
GMOs lead to continuous changes in ecosystem and in human health.
Often they relate to the products apparently healthy. An example could be fruit.
Beeing informed and making a correct choice are the right means to implement a critical consumption.
