-VISUAL IDENTITY PROPOSITION FOR A CARPENTER-
The project is a simple concept based on a figural construction. The logo is built up upon horizontal rectangles reminiscent of a staircase descending down to the bottom of the image, with the elements joined together forming the big square.
The name of the constructor and his profession are marked with a strong typography. In the balanced and simple colour palette dark brown plays with medium beige, but the logo itself remains black and white.