Hyper is a startup social media company. They wanted us to get a hook on new and prospective clients in order to expand their base, by using a direct mailer. The challenge? They wanted something that’d have a shelf-life longer than a post, tweet or like.

EVERY INTERACTION ON SOCIAL MEDIA AMOUNTS TO CUSTOMERS, WHICH MEANS CASH FOR THE MARKETER. AND THAT’S EXACTLY WHAT OUR IDEA WAS BASED ON - CASH. THIS IDEA WAS DEMONSTRATED WITH THE HELP OF A SOCIAL CURRENCY DIRECT MAILER.

THE TOP THREE SOCIAL MEDIA PLATFORMS – FACEBOOK, TWITTER AND INSTAGRAM WERE CHOSEN. THEREAFTER, USING LINGO INTRINSIC TO THESE CHOSEN NETWORKS, THEIR SOCIAL CURRENCY WAS DESIGNED. ONCE READY, THE CURRENCIES WERE STACKED AND MAILED TO PROSPECTIVE CLIENTS.