Etsy Rebrand
I wanted to design a more appropriate logo for Etsy that showcased their business fundamentals. I developed a main problem statement and translated that into the central question: What aspects of Etsy can I represent visually in the logo mark to allow any viewer to see it and gain an understanding of the whole company? I focused on 3 keywords—Community, Handmade, and Sustainability—and created several logos that fit into one or more of these categories. The final logo combines these keywords with a friendly, approachable, handmade overall feel.
