Jardi is a collection developed for Grupo Idrapower, a Monterrey-based food and beverage company. In this case, we worked on packaging (including brand-identity) for four new products: a shampoo for women (Femme), a shampoo for men (Homme), a face cream for ladies (Säve) and another one for younger ladies (Naïf)
The company's Core Values were kept in mind when designing.
Sustainable Products / Social Responsibility / Quality
Sustainable Products / Social Responsibility / Quality
Positioning Map
Who are our competitors? What are our values? What are THEIR values? Where can we innovate? Where can we go that nobody else has gone before? Where do we see ourselves in the future?
In this case, we decided to maintain a Natural perception for the Conscious Consumer, keeping an accesible price point
Who are our competitors? What are our values? What are THEIR values? Where can we innovate? Where can we go that nobody else has gone before? Where do we see ourselves in the future?
In this case, we decided to maintain a Natural perception for the Conscious Consumer, keeping an accesible price point
Making a Persona before desining is important so we can answer the following questions:
Who are we designing for? Who is our market? What does she like / dislike? Who are our competitors when it comes to her way of thinking? Would she honestly buy our product?
We did a Persona, Mood Board, and Positioning Map for each new product (4 of each in total).
Who are we designing for? Who is our market? What does she like / dislike? Who are our competitors when it comes to her way of thinking? Would she honestly buy our product?
We did a Persona, Mood Board, and Positioning Map for each new product (4 of each in total).
Mood Board of our Persona
Color Scheme for Women's Face Cream (based on Pantone trends from 2013)
Final Packaging Design: "Säve" Face Cream for Women
Final Packaging Design: "Naïf" Face Cream for Young Ladies
Final Packaging Design: "Femme" Shampoo for Women
Final Packaging Design: "Homme" Shampoo for Men
