Greenbuild 2010 - Design Concept
I was part of a team tasked with concepting and designing all aspects of the U.S. Green Building Council's Greenbuild 2010 conference and expo. Greenbuild is the world's largest conference and expo dedicated to green building. We were given the theme "Generation Green" to work from. This direction is inspired by the convergence of tens of thousands of building professionals from across the world coming together for three days of renowned speaker, green building tours, special seminars, educational sessions and networking events.
the event logo is flexible and varied, created by combining and overlapping a series of dynamic shaped, the title of the event "Generation Green" and the tagline, "redefining our future"
event logo "attached" to the Greenbuild logo
main logo and 5 variations for color coding for the 5 different focus areas: jobs, neighborhoods, economy, affordable housing and schools
advertising poster
poster series
post card advertisement
social networking website for attendees
design competition call for entries poster
event welcome signage
welcome and directional signage
stage set - empty stage - large dimensional shapes made from thin fabric stretched across frames and lit, large main display screen, three smaller supporting display screens, dimensional "generation green" lettering, custom lecturn
occupied stage set
for sale merchandise
smart phone application with schedule, twitter page with greenbuild tagged tweets and custom interactive map to green tours, restaurants, etc
work completed at Shaw Jelveh Design
