While working at Complex Games I had the opportunity to work with a team of designers to rebrand the company. Complex Games was in need of an update to it's brand, but we wanted to keep some of the visual themes from the old look when we created a new one. The idea of a brain was popular along with the letter 'i" (a symbol in math used to represent complex numbers). Eventually the look we settled on was a simplification of the brain visual (the most complex organ in the human body) and a cleaner use of type and branding imagery.