Client: JYSK Canada Scope of project: Graphic Design / Creative Direction / Campaign Management Software Used: Photoshop / Indesign
The purpose of JYSK’s first ever Back to School Campaign targeted college students with a strategy to drive brand awareness and loyalty and to increase social media engagement. Working within a budget, I created a campaign centered upon a contest to win a Back to School Shopping Spree. The contest required entrants to Snap & Share a photo of a JYSK product in their own space and share it on instagram for a chance to win. The entire campaign was promoted through several mediums: television, radio, social media, online, handouts at college campuses, posters at colleges and pubs (through Zoom Media), in flyers and in a back to school lookbook. I managed the entire campaign strategy including: budgeting, media buying, creative direction, product styling, copywriting, and graphic design.
