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Pepsi revolution (rebranding campaign)

okim
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Pepsi revolution is the name of my advertising campaign created with the intent to revitalize the brand Pepsi.
 I realized this campaign for my master thesis project at Ied (European Institute of Design) in 2011.

The pepsi revolution campaign is a revoultion driven by the values of freedom, identity and diversity; which the brand wants to extent to real world and real people through actions in real and virtual spaces. 
The core of the campaign is the link between brand values and people values, aimed to convert costumers into people and to make the brand the icon of a forward looking and innovative way of thinking.


Here below you can find the creative contents of my campaign.
For further informations and documents about the hole strategy and the various steps, please contact me at: ki.mo@hotmail.it or chickandchuck@gmail.com 
VIDEO COMMERCIAL
Watch the film of the Pepsi Revolution (spanish version)
Watch the film of the Pepsi Revolution (english version)

The manifesto of the Pepsi Revolution
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Living must be done without worrying about the other's opinion
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
En: Life is a travel which doesn't have any plans and is not intend on arriving
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
(EN) Opening your mind and heart to new things and people must be the priority of your travel
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Things you don't like must be changed
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Stop apologize for things you do
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Best things in life aren't things
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Do what you love and express yourself
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Energy is always better than power
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Be extremely ridiculous is always better than absolutely boring
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
EN: Don't waste another second, please make dreams happen....now
WEBSITE
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
revolution Advertising Campaign rebranding cola creative concept Be Yourself identity brand honesty Transparency Brand Image video commercial freedom Diversity brand values strategy
Pepsi revolution (rebranding campaign)
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Madrid, Spain

Pepsi revolution (rebranding campaign)

Pepsi revolution is the name of my advertising campaign created with the intent to revitalize the brand Pepsi. I realized this campaign for my m Read More

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