West End Well recently commissioned me to produce a poster promoting their product & atmosphere.
(Process sketches available down below.)
Located at 969 Wellington Street West in Ottawa, ON K1Y 2X7 ,
the Well offers a wide range of programs & events as well as delecatbly fresh menu items.
Stop in for some coffee, beer, groceries, & good conversation!
The West End Well is a co-operatively run grocery, café, and meeting place.
It is a hub for food, learning, and the arts that promotes an engaged, connected, and sustainable community.
It features local entertainment in the evening, offers programs like cooking and canning classes,
and runs workshops on issues like sustainability, growing your own food, and social justice.
The West End Well is also a Good Food Box and Community Supported Agriculture (CSA) drop-off site.
Note: project included a slight rebranding to rebalance the logo & tagline (see below).
Original logo concept & execution is not my work.
Process sketches showing concept generation.
We ended up combining the visual idea behind #5 with the advertising slogan of #3 to maximize effectiveness.
Amelia was spectacularly helpful in producing the perfect photograph for the poster.
Original poster photograph © Amelia Yassin
© 2015 West End Well, all rights reserved
