The Laeffe Brand
About Laeffe and about the brand
About Laeffe and about the brand
The World of Laeffe
Laeffe was established in 2011 and is a result of years of experience in fashion industry and ambition to create an international product with a Brazilian feel. Laeffe´s woman is best described as confident, elegant, happy and sensual. Design signatures are impeccable manufacturing and flow garments which make her woman feel comfortable as if she is on holidays yet with uniqueness and sophistication. Laeffe´s garments deliver eccentric and thoughtful shapes which are explorative in both cut and design. Digital printings and inventive fabric manipulation are masterly used to emphasize elegance. Working mostly with luxurious fabrics sourced from best silk, wool and cotton Brazilian manufactures, Laeffe´s products are embellished with fine prints and embroideries creating exclusive designs.
Laeffe was established in 2011 and is a result of years of experience in fashion industry and ambition to create an international product with a Brazilian feel. Laeffe´s woman is best described as confident, elegant, happy and sensual. Design signatures are impeccable manufacturing and flow garments which make her woman feel comfortable as if she is on holidays yet with uniqueness and sophistication. Laeffe´s garments deliver eccentric and thoughtful shapes which are explorative in both cut and design. Digital printings and inventive fabric manipulation are masterly used to emphasize elegance. Working mostly with luxurious fabrics sourced from best silk, wool and cotton Brazilian manufactures, Laeffe´s products are embellished with fine prints and embroideries creating exclusive designs.
Laeffe's Brand
The brand has a lot in common with the Laeffe woman: both are elegant, sophisticated and exquisite, yet are also original, fun and relaxed. This peculiar mix of characteristics makes the brand unique, enhancing the senses and imagination. Laeffe’s visual identity combines the brand’s most fundamental values: sophistication and exclusivity. The monogram, which is the superposition, grouping or combination of two or more letters and graphical elements, from simple, elegant and straight geometric shapes, passes the idea of sophistication. Besides that, it is also analogous to jewelry design, reminding of earrings, pendants, buckles and other elements which are inherently associated to the feminine universe, and to aspects such as glamour, exclusiveness and nobility.
The standard Laeffe logo consists of two elements: the monogram formed by the combination of letters LF and the logo LAEFFE. The geometric shapes emphasize the quality and accuracy in the preparation and manufacturing of the brand’s products. It represents the promise, people and values that make the Laeffe world.
The brand has a lot in common with the Laeffe woman: both are elegant, sophisticated and exquisite, yet are also original, fun and relaxed. This peculiar mix of characteristics makes the brand unique, enhancing the senses and imagination. Laeffe’s visual identity combines the brand’s most fundamental values: sophistication and exclusivity. The monogram, which is the superposition, grouping or combination of two or more letters and graphical elements, from simple, elegant and straight geometric shapes, passes the idea of sophistication. Besides that, it is also analogous to jewelry design, reminding of earrings, pendants, buckles and other elements which are inherently associated to the feminine universe, and to aspects such as glamour, exclusiveness and nobility.
The standard Laeffe logo consists of two elements: the monogram formed by the combination of letters LF and the logo LAEFFE. The geometric shapes emphasize the quality and accuracy in the preparation and manufacturing of the brand’s products. It represents the promise, people and values that make the Laeffe world.
