Syfy - YCN 2015 | Sci-fi Convention Concept

•

Promote Syfy's love and passion of the sci-fi genre.

The 'One Small Step...' convention is a London based, weekend long convention dedicated to sci-fi. Taking inspiration from one of the most pivotal scientific moments - the moon landing - the convention focusses on those epic and monumental moments in the sci-fi genre, from those favourite movie moments to famous faces.

The Convention

The convention is built up of a number of events, exhibitions and workshops that will run throughout the weekend. With numerous guests from sci-fi greats such as Alien, to more recent shows like Continuum, there is an array of opportunities for sci-fi fans to meet, ask questions and get involved with the shows and their cast and crew. Scheduled events include Cast Panels, Spotlight sessions and Exclusive Previews.

The immediate link between the audience and convention is on the Syfy website where there is a portal to the convention. This is where users are able to purchase their tickets, see the schedule and get all the information they need to be able to plan their trip and book places into workshops and limited events. This is also where users can vote on the ‘Fan Voted’ showings and take part in competitions to win a place and VIP access to limited events.

When arriving at the convention a goody bag will be received. This contains all the information needed for the weekend, promotions for exhibitions and a variety of freebies, such as posters and sci-fi quote coasters. As well as the goody bag, there are a variety of material which can be purchased or picked up across the convention.

There are a number of other events. An interactive event for those who attend is the ‘Fan Voted’ - a series of films/TV Episodes all voted for by the public. There is also a number of exhibitions on show, with a special exhibition into the works of Ralph McQuarrie. More interactive events running include a variety of workshops throughout the days, and continuous sessions of live gaming of past and present sci-fi video games.

Along with the printed material given, those who attend the convention have the option to download the App. This App allows them to view all the content digitally and create their weekend schedule. Events can be added and deleted from their schedule easily, with clear times shown for every event, and a floor plan map to aid in way finding. There is also options to set reminders and view live feeds of other events they are unable to attend.

A variety of way finding will be throughout the convention. These mainly consist of printed material giving directions, however there is also prints of the convention identity and famous sci-fi quotes. This is to create a fully consistent environment around the venue. Arrows and floor paths are utilised to help people get around the venue, with large numbers and signage on each of the floors to help show exactly where they are.

To promote the convention a large scale media campaign will be used around cities, supporting the online presence. These play on the concept for the convention in the use of imagery and text, presented in a clear and simple way to really put the message across to the viewers quickly and simply.