DARK HORSE BRAND
Dark Horse Brewery began as a party store owned by Bill Morse in Marshall, Michigan. Aaron Morse, Bills son and current owner, redesigned the party store into a brewpub. Aaron turned his brewpub license into a microbrewery license in 1998. In 2010, Dark Horse added a general store across the parking lot from the taproom that sells Dark Horse merchandise including shirts, pint glasses, patches, bottle openers, belt buckles, etc as well as home brewing supplies. Their craft beers include a series of stouts, porters, and numerous ales.
Co Created by Amy Schafer, Nolan Gapske, Truong Lam
Design by Truong Lam
LOGO:
A modern take on their current logo giving it a clean sleek feel while trying to keep that rugged kickass feel with the horse.
BEER LABEL DESIGN:
The redesigned labels still stick true to the original intent but give it a more clean look and flat color
WEBSITE:
Maintaining that rough and tough character as well as giving you that community styled attitude
BRAND TOUCH POINTS:
Clothing and merchandise to reinforce the brands attitude and customer apprecation
