— the 3eWal campaign is nominated for a European design award! —
campaign for 3eWal contemporary exhibition space
Research, experiment, and cooperation are important concepts for the contemporary work and exhibition space 3eWal. From time to time 3th Wal organizes working periods for young artist to stress and challenge their abilities. Subsequently the work of the artists can be exhibited in the dynamic exhibition space owned by 3th Wal.
Another day was asked to create a new and personal face for the work and exhibition space. Another day helped to give 3eWal their own identity and with this reach a broader public for their interesting and experimental art events.
One of the ideas for the new visual identity was to make a series of posters/ programs. Another day used their own founder, Yorick de Vries, as a canvas, whereby his face was transformed into a material installation to reflect the experimental base from 3eWal. Every poster has his own design, related to the season in which the exhibition took place, for example flours in the spring edition and gold for the new yeard period.
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