Note: Client site is currently suspended. Please use this link to view a fully functional example of the mini site
"Create a soial media campaign to aid with the release of my new single, oh, and define me as a professional artist!"
ONLY ONE - Sean Seay
Armed with a couple of selected photo's that were usable, I've set out to complete the task; learnt a whole load more and created a few extra tasks along the way.
The first of the selected photo's to work with.
This image was the "who am I", the biography, the image to signify a professional entity. Having a clear background, textures and large dimensions, this was a good place to start. See how we transformed this into a Google Music Artist page cover for Sean Seay
The second of the selected photo's to work with.
This (low res) still from the music video would be used as the main look and feel for the additional imagery in this project.
This (low res) still from the music video would be used as the main look and feel for the additional imagery in this project.
Creating the brand identity wasn't a particularly detailed, though in the interests of social media and a campaign; expanding this is something that can accomplished at a later date.
Google Play Music - Artist profile
Archives explaination post - View SI post
Featuring the brand identity, artist name and textured portrait.
The basis for social media covers (in general), essential content, minimal clutter.
Google+ - https://plus.google.com/+Iamseanseay
Facebook - https://www.facebook.com/iamseanseay
Twitter - https://twitter.com/iamseanseay
--The background above Sean's head has been extended and Gaussian'd bringing the dimensions up to HD for general use across the board.
The strategy for all social media imagery (see "only one" image above) came from the inclusion of Sean's YouTube page.
--With YouTube channels it's imperative to include the ever glowing TV based user as not only active but central to all branding.
Keeping the branded look for both Sean Seay and his current release ONLY ONE, meant that a mini-site (within the yet to be built "full-site") would warrant enough potential for getting the correct image across.
Therefore, this filtered alternative to the social media image would provide consistency and appeal for the brand.
With a lot of background work having already gone into the wider "full-site" (not covered in this post). It was a good time to start introducing some of the base colours from the "full-site" into this the mini-site.
As a result the purple - #42333B, blue #7FBBDA and orange #E7B041 have made subtle appearances throughout. Additionally the yellow filter was based on this yellow as a tint, but not exclusively in its own right
Note: Client website is currently susspended. A full working example of the mini-site can be found here
The mini-site http://iamseanseay.com/songs/only-one.html includes all the features of a full site, without the unnecessary waste of real estate and maintenance time. Read the SI Archives post on this part of the process.
The site (page) is both responsive and full of useful information about the song and artist. It includes social sharing/liking, a comments area, the full video, the lyrics and basic track information.
The cover art for ONLY ONE was naturally a culmination of the previous elements brought together.
Including a reference to the brand identity (SS in circle), the artists name Sean Seay, the song name ONLY ONE, the image and filter (yellow).
The official CD for ONLY ONE in situ, bringing together all of the above elements for a great user experience.
Digital ad for pushing the song and image across social.
Care was taken to ensure a consistent look, be cautious of over cluttering and include relevant information. Naturally this is on social, so including a flattened url wouldn't have helped in any way.
While this is the correct outputted video (with filtered splash) on the correct YouTube social page. With the correct mini-site and other social connections provided and branded for the campaign.
The client eager to get things moving chose to liaise directly with Vevo; taking away all consistency worked towards. The now "chosen" page for this campaign is located https://youtu.be/Asu7DKdeYB8
The client then decided to put all campaign efforts (budget) into building hits on this (the Vevo) version of the video.
This removed all relevance from the campaign brief though you can see the campaign (video only) results which is currently 3k watch's.
The campaign is currently covering ad's across Google (search & display), Facebook. With Twitter coming online shortly and Google+ (and the original YouTube page) taking the freebie approach.
Joz
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