Roberto Spam
Festival Iberoamericano de publicidad
Roberto Spam is a campaign created by DKP Miami and VDM productions, to promote the 2015 Festival Iberoamericano de Publicidad, FIAP. The concept behind de action is that big ideas not only sell, but transform, link together, inspire, and make a brand grow. Roberto Spam, the main character on our tv spot represents the best bad example of advertising; annoying, sassy with the only objective, to sell.
