Creating a brand for the Capital North.
We decided to brand the North on the idea that is has potential. It is not quite there yet, but it is growing and the opportunity to be a part of that is a great one. With the help of investors, people creating their careers here and recognising its value, the North is a great place to be.
We created a campaign for the brand, Less is More, More is North. This demonstrates how having less of something in the North is not a negative thing because it provides more of something else.
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Posters
We decided to create a series of posters to demonstrate a campaign we created, to show what we mean by having less of something can be a positive thing in the North.
We also created animated posters which would be displayed on interactive billboards throughout the big cities we have available here to make it more fun and make the most of the technology that we have.
Less Squeeze, More Space
Less There, More Here
Less Commuting, More Living
Less Expense, More Income
Less Former, More Future
Environmental Design
As well as posters there will be enviromental way finding to promote the campaign, showing how the brand can be incorporated into real life surroundings.
At the Airport
In The Elevator
Up the Escalator
On the Toilet!
Train Livery
Trains are a huge part of Capital North with the introduction of the HS2 and HS3 train. So it was only right to show how the brand would work on these trains to promote the campaign and brand. The exterior would be branded as such to represent the less is more aspect.
While not a detail goes untouched on the train interior to create an exciting and comfortable atmosphere for passengers.
Thank you for looking!
