We liked how cozy this clothing collection feels and looks like. It reminded us to the times when we were kids and didn’t care what to wear as long as it was comfortable. Then we started thinking about the summer times when we were kids and the biggest ‘job’ of the day was to come back home from outside playing to eat lunch. These memories were the main inspiration for the shoot. All focus is on the girl's mood, how she behaves when she doesn’t want to eat lunch, just want to be outside and play with friends. We felt that this kind of narrative suits the certain clothing collection.
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Dodge the lunch