VISIT MALAYSIA YEAR 2014
Visit Malaysia Year 2014 is the nation's biggest and grandest tourism celebration with Malaysia Truly Asia's endless wonders of events, festivals and activities all-year round. This is the perfect time to see, feel and experience Malaysia!
VMY2014 Video Concept
Malaysia,
A beautiful country surrounded by tropical nature,
The spirit of unity between races,
Responsible rulers to the people,
So much to explore, so much to discover.
Do Visit Malaysia !
SUBVERSION
refers to a process by which the values and principles of a system in place, are contradicted or reversed.
Project Brief
Choose a video, campaign, or a series of print ad to be subversed.
Analyse and evaluate the campaign.
Highlight the issues of the original campaign and create a subversion for it.
The Issues
1. The greens are reducing in Malaysia
2. Forests are replaced with constructions and skyscrapers
3. The streets are filthy and unmanaged
4. The air is polluted by traffic jams and constructions
5. 1Malaysia is an overstatement
6. Corrupted politicians and government
Subversion Video Concept
THE UGLY TRUTH
We would like to showcase Malaysia’s true colours.
Blending contradicting scenes with the original lyrics and music.
2:44mins
Scenes
PASAR SENI, KUALA LUMPUR
MASJID JAMEK, KUALA LUMPUR
MALURI PARK, KEPONG
SS2. PETALING JAYA
DESA PARK CITY
Theories Applied
Pop Culture
- Cultural activities reflecting or transmitted via the mass media and aimed particularly at younger people.
Modernism
- Activities and creations of those who felt the traditional forms of art, architecture, literature, religious faith, philosophy, social organization, and activities of daily life of an emerging fully industrialized world.
Cultural Perspective
- Activities and creations of those who felt the traditional forms of art, architecture, literature, religious faith, philosophy, social organization, and activities of daily life of an emerging fully industrialized world.
