The furry four animated logo character is the living, breathing embodiment of the Fix at Four spay and neuter campaign created by Best Friends Animal Society. The campaign's goal is to raise awareness of the age at which pets can become pregnant and to encourage pet owners to help stop accidental litters before they happen. This can save the lives of millions of innocent animals killed in shelters each year due to overpopulation.

Dallas ADDYs 2013: • Best of Show Overall

                                       • GOLD: Animation

                                       • SILVER: Logo

                                       • SILVER: Elements of Broadcast

 

Featured on several creative design and advertising blogs including Communication Arts.

My Role: Concept & Art Direction.
Creative Director: Bill Oakley
Associate Creative Directors: Chris Bettin and Pamela Coatti
In-house 3D Modeling: Boone Jarschke

Art Buyer: Ranelle Fowler
Final 3D Modeling and Animation: Saddington Baynes (London, UK)
Agency: TM Advertising