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    Brand refresh of the spanish entertainment channel Factoria de Ficción (Fiction Factory). — My role on this project was to art direct and design… Read More
    Brand refresh of the spanish entertainment channel Factoria de Ficción (Fiction Factory). — My role on this project was to art direct and design a refresh of the channel's brand, being responsible for a radical reinvention of the brand's visual identity while maintaining their original logo. My main objective was to twist the original brand and give life to a fresh new identity, totally reinventing the brand and develop a whole new visual identity and visual systems suited to the audience. — For such effect I've reinvented the brand around the factory concept and incorporated a surreal mood to it, using the logo sphere as the "Fiction Factory" and developing an identity built around visual elements such as the factory cogs, conveyor belts, robotic mechanisms and other mechanic visual elements, ending on this surrealistic factory that creates fiction — The Fiction Factory. — This resulted on the creation of several TV idents based on thematic factories (action, comedy, generalistic, etc), static imagery and offline material. — Read Less
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Factoría de Ficción
(Fiction Factory)

Brand refresh of the spanish entertainment channel Factoria de Ficción (Fiction Factory).

My role on this project was to art direct and design a refresh of the channel's brand, being responsible for a radical reinvention of the brand's visual identity while maintaining their original logo. My main objective was to twist the original brand and give life to a fresh new identity, totally reinventing the brand and develop a whole new visual identity and visual systems suited to their audience.

For such effect I've reinvented the brand around the factory concept and incorporated a surreal mood to it, using the logo sphere as the "Fiction Factory" and developing an identity built around visual elements such as the factory cogs, conveyor belts, robotic mechanisms and other mechanic visual elements, ending on this surrealistic factory that creates fiction — The Fiction Factory.

This resulted on the creation of several TV idents based on thematic factories (action, comedy, generalistic, etc), static imagery and offline material.

Showreel


TV Idents



Stills
 
 
 
The Fiction Factory


Police Factory
 
 
Doughnuts Factory
 
 
Work Your Imagination Ident
 
 
 
2D Idents









 
 
 
 
 
 
Navigation Design
What's Next



 
 
Line Up





 
 
2 Minutes Break





 
 
Lower Third
 
 
Promo
 
 
Bug