In this project I tried to create a concept for a street apparel brand. First of all, I planned the concept, the brand personality and meaning. Based on the target audience young males aged 16 - 25, the brand would act as a statement of vice, to portray a cult of bandits or 'theives'. I soon found an image that would represent the brand and the colourful, loyal character of a Parrot was chosen (associated with pirates).

 

Below is the first draft drawing of the parrot. The more detailed edition to the left was preferred as the other seemed to static and bland.  

Below are the two ways in which the logo badge could be presented in colour and in black and white.

 

Here are two concepts for 5 Panel hats that were made; the first, a collage of the famous Da Vinci Painting of the Last supper and the second, a collage of the GTA Vice City artwork.