Mario Virgüez's profile

the REAL ICE COLD COCA-COLA bottle

LONDON INTERNATIONAL AWARDS: Gold Award in Innovative use of Design

CannesLions: Bronze Award in Direct (experience design)
CannesLions: Shortlist in Direct (food & drinks)
CannesLions: Shortlist in Promo & Activation (guerrilla marketing & stunts)

SPECIAL EDITION ( viction:ary ): artist collaborations on packaging design

WARC: 2015 ranking of the 100 world's best marketing campaigns

BEST OF OGILVY Vol. 5

Coca-Cola Marketing Awards: market engagement - Best in class

 Clio Awards: Shortlist in Out of Home

Accenture: Innovation Award 

El Ojo de Iberoamerica: Grand Prix in Design
El Ojo de Iberoamerica: Gold in Design / Packaging Design 
El Ojo de Iberoamerica: Gold in Promo
El Ojo de Iberoamerica: Silver in Innovation 
El Ojo de Iberoamerica: Silver in Out of Home
El Ojo de Iberoamerica: Bronze in Tercer Ojo
El Ojo de Iberoamerica: Bronze in Sustentable / eco
El Ojo de Iberoamerica: 2 Bronzes in Direct 
El Ojo de Iberoamerica: Bronze in Promo 
El Ojo de Iberoamerica: Bronze in Interactive
El Ojo de Iberoamerica: Bronze in Mejor Idea Latina para el Mundo 
(Best Latin Idea to the World)

El Dorado: Bronze Award in Creative Effectiveness 
El Dorado: Gold Award in Promo & Activation 
El Dorado: Gold Award in Direct 

El Sol: Gold Award in Out Of Home

Antigua: Gold in Design
Antigua: Silver in Promo & Activation
Antigua: Bronze in Out of Home

PyM: Best Colombian BTL

"Any chance this bottles will arrive in Los Angeles...?, please pretty please"


"It's very clever... it's kind of brilliant"


"Good news for those of you who enjoy a nice cold Coca-Cola"


"A dream come true for those who want a last sip of soda as cold as the first"


"Now that's what I call pop art!"
ADWEEK


"perfect for a hot summer's day"





Advertising Agency: Ogilvy & Mather Colombia
Chief Creative Officer: John Raúl Forero 
General Creative Director:  Juan Pablo Álvarez
Creative Directors:  Camilo Ruano / Ivan Rivera
Art Director: Camilo Ruano  /  Fernando Parra / Manuel Alvarez / Mario Virgüez 
Copywriter: Ivan Rivera / John Raul Forero
Photographer: Dario Mora
Production Company: Los Notarios (Col) / Marta (Arg)

the REAL ICE COLD COCA-COLA bottle
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the REAL ICE COLD COCA-COLA bottle

Coca-Cola has satisfied our thirst every summer since 1886. So how can we keep Coke so refreshing after all this time? By launching the REAL ICE Read More

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