CONCEPTION
George Town Festival is a month-long festival that has turned into an illsutrious platform for the arts in Penang, Malaysia. From its start as a series of arts and culture events in celebration of George Town's listing as a UNESCO Heritage Site in 2008, George Town Festival was mooted and celebrated its first inauguration in 2010. The festival hosts spectacular events spanning the arts - from world-class performances to cross-cultural creative collaborations, experimental art, traditional and contemporary performing arts, as well as exciting local community initiatives and public installation.
For the festival months, the city becomes a canvas where performers and audiences transforms spaces within it with venues ranging from auditoriums to five-foot ways, colonial shophouses to sidewalk galleries.To interpret the idea of the city become a canvas, I decided to use the watercolour splash idea .
KEY VISUAL
The concept of a canvas and inject in with various brushes of colours which symbolises the varieties of the art events.
OUTDOOR & INDOOR ADVERTISEMENT