Lion is the one and only tried and tested companion that will be by your side come what may. No matter what calamities arise or how many dodgy decisions you make, the absolute faith Lion has in you can never be shaken.

 

These are the humble stories of a man, his moustache, his jeans and his hair. 

Tales of love, devotion and the nature of true friendship.

 

Wherever you go and whatever you do, Lion Matches will be your friend til the end.